Commenting on the association of Jameson Empire Awards with Mr Anurag Kashyap, Bikram Basu - Vice-President Marketing, Pernod Ricard India said, “Films are an integral part of the Jameson brand world since 1998. The association started with the critically acclaimed Jameson Short Film Award. It is a great honor for us to have Anurag Kashyap, to represent the Indian film industry at the Jameson Empire Awards in London this year."
The Jameson Empire Award is an accolade bestowed by Jameson and Empire, Britain's biggest selling film magazine, to recognise excellence of professionals in the local and global film industry. The readers of the Empire magazine will vote for the awards and the winners will be awarded in an annual ceremony - the Jameson Empire Awards on March 23, 2012 in London.
The first awards ceremony was held on 1996, to honour outstanding film achievements of the 1995 film season. The most recent ceremony was held at Grosvenor House Hotel on March 27, 2011.