Aishwarya
Rai
Bachchan
is
making
news
for
all
wrong
reasons.
The
Kalyan
Jewellers
print
media
ad
which
created
racist
controversy
where
the
actress
was
seen
reclining
under
a
parasol
held
over
her
head
describes
as
'a
dark-skinned
slave-boy'.
The
publicist
of
the
actress
gave
out
a
statement
clearing
that
the
actress
was
not
involved
in
the
final
image
that
appeared
in
the
newspaper.
The
statement
from
Aishwarya's
PR
said,
"On
the
onset
we
would
like
to
thank
you
on
drawing
our
attention
to
the
observation
of
the
perception
of
the
advertisement.
Here
is
an
attachment
of
the
shot
taken
by
somebody
during
the
shoot.
The
final
layout
of
the
ad
is
entirely
the
prerogative
of
the
creative
team
for
a
brand.
However
shall
forward
your
article
as
a
viewpoint
that
can
be
taken
into
consideration
by
the
creative
team
of
professional
working
on
the
brand
visual
communication."
Having
given
out
a
statement,
now
the
jewellers
have
withdrawn
the
ad
and
have
also
apologised
for
the
same.
They
gave
out
their
official
statement
in
their
Facebook
page.
The
statement
posted
is
below...
"With
regard
to
the
item
Open
letter
to
Aishwarya
Rai
Bachchan:
This
ad
you
figure
in
is
insidiously
racist,
the
creative
was
intended
to
present
the
royalty,
timeless
beauty
and
elegance.
However,
if
we
have
inadvertently
hurt
the
sentiments
of
any
individual
or
organization,
we
deeply
regret
the
same.
We
have
started
the
process
of
withdrawing
this
creative
from
our
campaign."
Aishwarya
Rai
is
the
national
ambassador
of
the
Jewellery
brand.