Friday, July 27, 2007
The music industry is certainly on a high note in Bollywood.
Increasing numbers of large films have been announced and one of
the biggest and most awaited films of 2007 is Shah Rukh Khan's home
production, Om Shanti Om. It was recently reported that
T-Series had acquired the rights to the music. Now comes the big
question on the terms of the deal. We have learned through reliable
sources and an insider was overheard saying, "It's true that
T-Series has acquired the audio rights for Om Shanti Om. The
deal has happened at a figure between 4 to 5 crores and the company
plans to promote the music very aggressively".
The film directed by Farah Khan has music by Vishal-Shekhar with
some arrangements made by yesteryear music director Pyarelal of the
Laxmikant-Pyarelal duo. The major highlight of the film is a song
that features almost the entire present day and (even the)
yesteryear film industry people playing themselves. The last time
one saw something like this was in Manmohan Desai's Naseeb. Farah,
however, promises to make this experience bigger and better.
currently the biggest player in the Indian music industry and is
planning innovative ways to market Om Shanti Om, including a big
activation on the digital medium. Its upcoming lineup of film
includes big names like Bhool Bhuliya, Welcome, God Tussi Great
Ho, Showbiz, Taare Zameen Par, Bhootnath and the Ghajini