"We want the music as well as the film to be promoted to an optimum degree," says Emraan who is actively involved in the functioning and progress of Bhatt brothers' Vishesh Films. "Awarapan experience has taught that much more time should be given to the promotion of music. It is nice to see that songs like 'Maahiya', 'Tera Mera Rishta' and 'To Phir Aayo' are so popular today. I guess they were still growing up with people when the film got released."
So, what does the action plan seem for Jannat. "We would go all out to make sure that the music of Jannat is heard by everyone. Liking or not liking it is audience's prerogative though let me tell you that I am 200% sure about the music becoming a big success. We want the music to hit the peak and then run for at least a fortnight before the film arrives. I have great confidence in the tunes that Pritam has created," reflects Emraan Hashmi.
"So many times we see a soundtrack being considered as good but within the realms of Bollywood scheme of things even as it reaches a blockbuster status. It is only after a few years that it becomes a catalogue album, which registers sales consistently for over the years and is termed as a classic. It has happened in the past and you would see that happening again. And Jannat would be one such soundtrack which would go down as a classic", declares Emraan who is one of those select few actors who has at least a couple of chartbuster tracks in most of his films.
What does the soundtrack comprise of?
"There are around 6 songs in the movie with number of added remixes. Which one is my favorite? Difficult to choose as of now! I guess let audiences decide it for themselves. It isn't an easy task to create a score for a film like this which tells the story of a man who is a street side gambler and turns into a bookie operating at an international platform. I guess the music and lyrics pretty much compliment the protagonist's exciting journey in his quest of Jannat, as he gets sucked deeper and deeper into the world of cricket and the nexus associated with it," informs Emraan.
When contacted, Pritam said modestly, "I am happy that people at Vishesh Films are so confident with the way music of Jannat has turned out to be." He concludes with a smile, "Yes, the songs are good here but let me not sound overtly excited in a similar way. I would wait for the audience to give their final verdict."