Bosses want to turn the 37-year-old singer into the 'darling of ITV" and have a number of other projects, as well as guest spots on shows like This Morning, reports The Daily Star. Peter"s reality show that follows him as he juggles his career and life, as a single father is a huge hit for ITV2.
It regularly attracts more than 1.2million viewers. “Everyone loves Pete and his show does amazingly well for ITV2. We are putting all our focus on Peter and the future is looking bright for him," an ITV source said.