Tuesday, June 26, 2007 TVS Motor Company announced today that it has signed on popular Southern actress Trisha Krishnan as its Brand Ambassador for TVS Scooty PEP, India's most preferred scooterette.
Currently one of the most popular actresses with a string of hits to her credit, the vivacious and bubbly Trisha personifies confidence, style and contemporariness which is exactly what the Scooty stands for. Trisha and Scooty Pep have a lot in common; both are hugely popular, style icons in their category, and have delighted consumers for several years.
With Trisha as the new brand ambassador, TVS will now focus on the 99 colour campaign for the brand. Since its recent introduction, this campaign has caught the fancy of consumers evident in its increased sales month on month. A new print and television advertising campaign on the campaign with Trisha has just been released in the media.