Tuesday,
June
26,
2007
TVS
Motor
Company
announced
today
that
it
has
signed
on
popular
Southern
actress
Trisha
Krishnan
as
its
Brand
Ambassador
for
TVS
Scooty
PEP,
India's
most
preferred
scooterette.
Currently
one
of
the
most
popular
actresses
with
a
string
of
hits
to
her
credit,
the
vivacious
and
bubbly
Trisha
personifies
confidence,
style
and
contemporariness
which
is
exactly
what
the
Scooty
stands
for.
Trisha
and
Scooty
Pep
have
a
lot
in
common;
both
are
hugely
popular,
style
icons
in
their
category,
and
have
delighted
consumers
for
several
years.
With
Trisha
as
the
new
brand
ambassador,
TVS
will
now
focus
on
the
99
colour
campaign
for
the
brand.
Since
its
recent
introduction,
this
campaign
has
caught
the
fancy
of
consumers
evident
in
its
increased
sales
month
on
month.
A
new
print
and
television
advertising
campaign
on
the
campaign
with
Trisha
has
just
been
released
in
the
media.