Followed by the grand success of Ninaithale Inikkum and Kanden Kadhalai, Sun Pictures has now turned its focus on Vettaikaran. The film feature Vijay and Anushka in lead roles and is directed by debutant Babu Sivan.
The film is produced by AVM Productions and later Sun Pictures acquired the rights for a record price. Recently, there were some buzzes about Hansraj Saxena, COO of Sun Pictures insisting Vijay to re-shoot some sequences that involved political dialogues. Nonetheless, sources have stated that those sequences have been retained.
Sun Pictures has lavishly spent on promoting the film in all major cities. The gigantic banners at Sathyam Cinemas nearly costs Rs.6 Lakhs per month.