have now successfully started promotions for Vijay"s upcoming film
Vettaikaran. Sun Pictures –a wing of Sun Network
continuously picks the commercial films and promotes them vividly.
Of course, those films have witnessed big collections at box office
Followed by the grand success of Ninaithale Inikkum and
Kanden Kadhalai, Sun Pictures has now turned its focus on
Vettaikaran. The film feature Vijay and Anushka in lead
roles and is directed by debutant Babu Sivan.
The film is produced by AVM Productions and later Sun Pictures
acquired the rights for a record price. Recently, there were some
buzzes about Hansraj Saxena, COO of Sun Pictures insisting Vijay to
re-shoot some sequences that involved political dialogues.
Nonetheless, sources have stated that those sequences have been
Sun Pictures has lavishly spent on promoting the film in all
major cities. The gigantic banners at Sathyam Cinemas nearly costs
Rs.6 Lakhs per month.