Industry insiders say that the makers of the film took a courageous decision to telecast the trailer of the film on the counting day of the general assembly elections 2011. Moreover, Vijay's support to the AIADMK and airing Velayudham's trailer on J Jayalalitha's owned channel spiced up the proceedings.
Meanwhile, the promos of the film have received a massive response from Vijay's fans. Considering the hype, the movie bosses are now planning to release the audio on May 24 in Chennai.
Ilayathalapathy Vijay's upcoming Tamil movie Velayudham's promotional activity officially took-off on May 13. The makers of the film started it by airing a trailer of the film on Jaya TV.