Vivek true to his image as "A man of social consciousness" has ventured into a mass campaign christened "Green Kalam Project" aimed at saving planets. Under the able guidance of former president of India, Dr APJ Abdul Kalam, he has already planted more than thirteen lakh trees in a span of less than three months.
On this remarkable feat, the actor, who is known for his rib-tickling comedy blended with plenty of social messages, says, "Though I was given a target of ten lakhs by Dr Abdul Kalam, we were able to achieve this feat principally and practically reach 13-lakh mark with cooperation of the public, the school children and the local administrations in particular."
"I make special mention on my friend Murugan and Mullaivanam of "Tree Bank" without whose help we wouldn't have travelled so far. I have been getting excellent reviews on my performance in ‘Murratu Kalai'. It gives me immense satisfaction to have a successful profession and a social image."
On the occasion of planting trees at the vicinity of "Shri Satya Sai Viswaroopa Baba" at Valasaravakkam, braving the heavy rain that lashed the city on June 28, 2012, the actor was seen accepting accolades and wishes for both his screen and social image.