You have read it right. Vijay's Jilla has reached the Rs 100 Crore Mark. Wait. It is not about the film's nett performance. But overall business including satellite rights, distribution rights etc., that the Tamil flick has made. Continue reading to know how!
Vijay has established his supremacy at collection centres again with Jilla making wonderful business at all sectors. Starting from distribution rights till the opening, the figures have been extremely good and has proved again that there is a huge demand for his films in Kollywood.
After his Thalaivaa was marred with controversies during the release, it appeared people would hesitate to buy his next movie. But what industry insiders witnessed was extraordinary demand for the film. But the only advise that they got from different sectors of movie business was to keep Jilla a low-profile movie. But this worked out well for the producer simply because it reduced the unnecessary publicity expenses.
As soon as the word was out that Jilla would be a Pongal release, distributors from different regions showed never-before response for the film. This helped RB Choudhary to sell the theatrical rights of the film to different parties in no time for fancy prices.
The distribution rights of Jilla of all regions have reportedly fetched Rs 34 crores for the movie bosses. This by any yardstick is very huge. As there were a lot of competition, the producer cashed in on the occasion. Regions like Chennai, NSC (North Arcot, South Arcot- Chengalpet) generated huge revenue for the film.
Distributors realised that Jilla would be a Pongal release and with two big names of Vijay and Mohanlal in the cast, the fantastic opening was guaranteed. Hence, they did not mind paying competitive price. Follow the slides to know how the film has made Rs 100 crores...