Vikram's I Motion Poster: Difficult To Decipher, Easy To Enjoy
News
oi-Prakash
By Ramchander
South
Indian
film
industry
believes
Shankar
has
a
magic
wand.
It
is
because
the
director's
films
has
never
fallen
short
of
expectations.
Even
with
his
latest
outing
I,
which
was
formerly
called
as
Ai,
the
director
has
successfully
created
a
positive
vibe
around
the
movie
and
the
film's
motion
poster
is
a
classic
example
of
that.
The
motion
poster
of
I
was
released
last
night
to
mammoth
expectations.
The
poster
looks
simple
but
it
is
quite
difficult
to
decipher.
It
means
one
cannot
make
out
anything
about
the
film
with
the
poster.
The
teaser
says,
"I
AM
Beauty.
I
AM
THE
UGLY
TRUTH."
Vikram
will
appear
in
the
last
part
of
the
video.
The
beautiful
Vikram
transforms
into
an
ugly
character
in
the
end
which
clearly
tells
that
the
actor
has
a
complicated
and
unusual
role
in
the
flick.
(Click
The
Below
Image
To
Watch
it)
The
poster
does
not
give
away
much
about
the
Tamil
movie
yet
leaves
a
lasting
impact
on
the
audience.
It
has
got
fantastic
response
from
the
audience
from
all
across
the
globe
and
the
video
has
gone
viral
on
social
networking
sites.
In
just
12
hours,
the
motion
poster
has
got
more
than
two
lakh
hits
on
video-sharing
website
Youtube.
Ai
is
produced
by
Aascar
Ravichandran.
The
trailer
of
Vikram
and
Amy
Jackson
starrer
movie
will
be
officially
released
at
the
audio
launch
function
on
September
15.