South Indian film industry believes Shankar has a magic wand. It is because
the director's films has never fallen short of expectations. Even
with his latest outing I,
which was formerly called as Ai, the director has successfully
created a positive vibe around the movie and the film's motion
poster is a classic example of that.
The motion poster of I was released last night to mammoth
expectations. The poster looks simple but it is quite difficult to
decipher. It means one cannot make out anything about the film with
the poster. The teaser says, "I AM Beauty. I AM THE UGLY TRUTH."
appear in the last part of the video. The beautiful Vikram
transforms into an ugly character in the end which clearly tells
that the actor has a complicated and unusual role in the flick.
(Click The Below Image To Watch it)
The poster does not give away much about the Tamil movie yet
leaves a lasting impact on the audience. It has got fantastic
response from the audience from all across the globe and the video
has gone viral on social networking sites. In just 12 hours, the
motion poster has got more than two lakh hits on video-sharing
Ai is produced by Aascar Ravichandran. The trailer of Vikram and
Jackson starrer movie will be officially released at the audio
launch function on September 15.