Aditya Singh Rajput or Addy (as he is better known by his nickname in Bollywood and among Mumbai's modelling fraternity) is a commercial supermodel debuting as an anchor with ETC. He will be anchoring the new show ETC Xtras. It will be a daily - by the hour- one stop shop for Bollywood news with all the latest gossip, gupshup on an hourly basis. The programme will be like a news capsule which will keep you updated regularly by the hour with the latest happenings, new movies signings etc. of Bollywood.
Addy"s claim to fame are the 108 commercials he has modelled for - brands like Hero Honda (in which he shares ad space with Hrithik Roshan&Sourav Ganguly), Dish TV (with Shahrukh Khan which is on-air), Close-Up, TVS Scooty, Cadburys, Ariel, Amul, MTR, BSNL and many more.. He debuted on the silver screen as one of the lead actors (Urmila"s brother) in the critically acclaimed film Maine Gandhi Ko Nahin Maara and has acted as in Ajay Devgan's directorial debut- U Me Aur Hum as Ajay&Kajol's son. He debuted on small screen with School Days and along came Rishtey, Shaka Laka Boom Boom and Raat Hone Ko Hai in which he essayed negative characters.