Indian television has always welcomed innovative and risky concepts solely on the basis that the audience may just be ready to accept such fictitious concepts. However, it seems the Indian telly has failed in those terms; Anil Kapoor’s ‘24’ and Big B’s ‘Yudh’ have garnered very low TRPS and have been termed failures. So why are such well-planned and creative series given the ‘thumbs down’ by the viewers?
• Both ‘Yudh’ and ‘24’ have dark concepts which take its time to get absorbed by the audience. The concepts are confusing at times which lead the audience to lose interest!
• Such series display many parallel stories going on which keep appearing in alternate episodes or irregularly.
• Such series seems aimed at the urbane class, not the masses as the niche is different!
• These series generally have an industrial or political backdrop which isn’t everyone’s cup of tea! The audience doesn’t like to do homework whilst watching a serial.
• Spread over a period of 5 to 10 weeks, the storyline of such series tends to dwindle and tapers off, owing to the short timescale.
• Seeming more suited to big screen than the small screen, producers could attempt to make such pulp fictions or thriller dramas into a film to gather a better target audience!
• Just like ‘24’ was a failure for actor Anil Kapoor, even the charisma of Amitabh Bachchan couldn’t save the magnum opus ‘Yudh’.
• The slow pace of these series is a total let down! Keeping the suspense alive is one thing but confusing the audience is a complete ‘No-no’!
• Another reason for ‘Yudh’ and ‘24’ not working is the unclear personalities of the characters. The super talented starcast have been victim to sub-standard scripts.
• The crisp timeline tests the patience of the audience; with a fast-paced narrative being the need of the hour!
It’s a mammoth task to live up to the audience expectations. The dismal performance of ‘24’ and ‘Yudh’ will make producers re-think on the style of narration and make their next endeavour a better one for sure!