Click it and Unblock the Notifications
Kritika Kamra Is Helping Weavers Of Chanderi In Madhya Pradesh Through Her Social Media Initiative
On National Handloom Day this year, Kitani Mohabbat Hai fame Kritika Kamra took to her social media account to announce a special project she was working on to help the weaver community of Chanderi in Madhya Pradesh. The actress has been directly buying and sending sarees and fabric to customers via courier. She elaborated about the same in an interview with the Times of India.
The 31-year-old spoke the adverse impact the pandemic has had on the income of these artisans and said, “When the lockdown started I went to Chanderi to do relief work because this place is an hour away from my hometown and it has a special place in my heart since childhood because of the phenomenal fabric that it is. Upon reaching there I realized that helping them one time will not solve any purpose as it has been happening but there they are still living in a state of plight.”
She
then
went
on
to
reveal,
“The
love
and
value
of
this
fabric
is
instilled
in
me
since
childhood
because
my
mother
owns
sarees
which
are
more
than
30
years
old
and
I
myself
prefer
Indian
handloom.
I
thought
this
is
my
chance
to
help
these
poor
weavers
through
my
following.”
Kritika concluded by shedding light on her future plan of action for this noble venture. "I have brought the stock of sarees here and will do shoots with the fabric so that I can start an online campaign. The page I started with initially, mostly has pictures of me wearing the saree, since my main goal was to show people how elegant the fabric looks. Now, I want to involve other people. The idea is to champion the art of Madhya Pradesh,” she said.
