Music director Devisri Prasad condemned the reports that he is going to play hero with Charmi as heroine in a film to be produced under Frames Entertainment banner. He said, "I just don't know how this gossip spread like wildfire. No one had come to me from the production house nor narrated to me a story. Of course, it is true that many big banners are after me giving offers to play hero in their films even now. But I am personally busy as music director with films like King of Nagarjuna, a film with NTR-Vinayak combo, the Allu Arjun and Sukumar combo Arya-2, Sushant's film Current, Vikram's film Mallanna simultaneously produced in Telugu and Tamil, besides a Tamil film Villu of Vijay. I have no time to spare and my entire concentration is on music and did not give my nod for acting to anyone. In case, I am ready to appear on the screen, I will personally inform the media and get their blessings prior to appearing before the camera. Even if I take to acting, my preference will always be for music."