A song was canned between September 12 and 16 in a pub at Chennai for Keka presented by D Sureshbabu and directed and produced by Teja under the banner of Chitram Movies. Besides the hero and heroine, at least 150 artistes both from India and abroad took part in the dance. Dance master Shankar choreographed the song while PC Sriram captured it with his camera. Speaking on the occasion, director Teja said, "Generally there will be a mass song in almost every film under my direction. I chose to bring out such a mass song in a pub. The story of the film is quite novel and I directed the film with a different and variety screenplay. I am sure that it would be a definite hit." Executive producer Kethireddy Jagadeeswara Reddy said, "The song is almost like a title song with the lyrics going like 'Keka Pettaa... Keka Pettu...'. It was penned by Chandrabse and was tuned by Chakri with a mass rhythm shot in the Chennai pub and with this we have almost wrapped up the shooting. Presently DTS mixing works are in progress. We are making efforts to release the film as a Dasara gift." Editing is by Shankar, dances are by Shankar, Suchitra Chandrabose, lyrics are by Sirivennela Sitarama Sastry and Chandrabose, while story, dialogues, screenplay, direction and production are by Teja.