Yeleti had earlier directed films like Aithe and Anukokunda Oka Roju. He also made the Okkadunnadu with Gopichand as hero. Yeleti had conducted a talent search for actors for his film and screened hundreds of applicants. But he could not find the right person to play the hero in his film. Yeleti was impressed with Manoj after he watched the trailer of Nenu Meeku Telusa.