Annapurna studios Private Limited is producing the film. Earlier, the banner has produced Nagarjuna and Anushka starrer movie Super in 2005. This movie will be its second movie with Akkineni.
In 2006, Vijayendra directed a Telugu movie titled Srikrishna, which was an average grosser. He has written scripts for Rajamouli's film like Magadheera, Simhadri, Chatrapati, Vikramarkudu etc.
The title of the movie is yet to be confirmed and cast and crew are also under wraps.
Nagarjuna and Sneha are pairing again after four years. Earlier, they paired in the epic film Sri Ramadasu in 2006. SS.Rajamouli's father S.Vijayendra Prasad is directing the film.