Producer
Allu
Aravind
has
reportedly
decided
to
file
Rs.
5
crores
lawsuit
against
the
Gurgaon
branch
of
the
PVR
Cinemas.
The
owner
of
Geeta
Arts
claims
that
this
branch
has
enabled
the
piracy
of
Naga
Chaitanya
and
Tamanna
starrer
Telugu
film
100%
Love,
which
has
landed
the
producer
in
the
heavy
loss
of
revenue.
The
pirated
DVDs
of
movie
100%
Love
had
hit
the
market
just
a
couple
of
days
after
its
release.
The
irked
producer
immediately
got
into
action
to
find
out
the
origin
of
DVDs.
His
anti-piracy
team
confiscated
some
pirated
DVDs
and
the
forensic
watermark
in
these
copies
convinced
the
team
that
the
master
copy
for
this
DVD
was
shot
at
Screen
6,
at
PVR
Cinemas,
Gurgaon.
Now,
the
Geeta
Arts
claims
that
this
evidence
clearly
states
that
the
PVR
Cinemas
has
failed
to
protect
their
property
and
enabled
a
master
copy
to
be
recorded
at
their
theatre,
which
has
caused
huge
financial
loss
for
the
production
company.
So
Allu
Aravind
is
said
to
be
filing
a
lawsuit
against
the
PVR
Cinemas
demanding
Rs.
5
crore.