Producer Allu Aravind has reportedly decided to file Rs. 5 crores
lawsuit against the Gurgaon branch of the PVR Cinemas. The owner of
Geeta Arts claims that this branch has enabled the piracy of Naga
Chaitanya and Tamanna starrer Telugu film 100% Love, which
has landed the producer in the heavy loss of revenue.
The pirated DVDs of movie 100% Love had hit the market
just a couple of days after its release. The irked producer
immediately got into action to find out the origin of DVDs. His
anti-piracy team confiscated some pirated DVDs and the forensic
watermark in these copies convinced the team that the master copy
for this DVD was shot at Screen 6, at PVR Cinemas, Gurgaon.
Now, the Geeta Arts claims that this evidence clearly states
that the PVR Cinemas has failed to protect their property and
enabled a master copy to be recorded at their theatre, which has
caused huge financial loss for the production company. So Allu
Aravind is said to be filing a lawsuit against the PVR Cinemas
demanding Rs. 5 crore.