Pawan Kalyan starrer Panjaa is undoubtedly one of the
biggest movies of 2010. It can be witnessed with the demands for
the theatrical rights from the distributors. Recently, we read
about the US rights being sold to Bluesky for an undisclosed price.
Now, the rights of Hyderabad region have been acquired by Sri Media
for an unbelievable price.
Contrary to the earlier reports, Sri Media has sealed the deal a
few days ago and not producer Dil Raju. It has acquired the
distribution rights of Hyderabad for Rs 14 crore. Considering Pawan
Kalyan's fan following in the capital city and Telegana districts,
the bosses of Sri Media reportedly agreed to pay the whopping
price. Earlier, it had distributed movies like Jai Chiranjeevi,
Desamuduru, Rakhi, Chirutha, and Sainikudu.
Panjaa, which also features Sarah Jane, Anjali Lavania,
Jackie Shroff, Atul Kulakarni in key roles, will hit the screens on
December 9. It is directed by Vishnuvardhan and jointly produced by
Shobu Yarlagadda and Prasad Devineni.