Telugu
cinema's
renowned
filmmaker
Dasari
Narayana
Rao,
who
has
backed
the
auctioning
idea
of
Ram
Gopal
Varma,
feels
it
will
revolutionise
the
state
of
film
distribution
in
the
industry.
Varma's
forthcoming
Telugu
thriller
Anukshanam
was
sold
to
distributors
through
film
auctioning.
Talking
about
the
auctioning
of
the
film
Dasari
Narayana
Rao
said,
"I
was
initially
hesitant
about
the
idea
of
film
auctioning,
but
now,
having
seen
the
phenomenal
response,
I
feel
it
will
revolutionise
film
distribution
in
our
industry.
That's
why
I
have
decided
to
support
it
and
I
urge
producers
to
embrace
it."
However,
Dasari
feels
film
auctioning
will
only
work
for
films
with
good
content.
The
filmmaker
said,
"With
film
auctioning,
even
a
bunch
of
college
students
can
buy
a
film.
The
buyers
are
not
regular
film
distributors.
Therefore,
a
film
with
good
content
has
higher
chances
of
being
sold
through
this
model."
Dasari
Narayana
Rao
added,
"The
reason
why
recent
good
releases
like
Geethanjali
and
Run
Raja
Run
couldn't
enjoy
a
good
theatrical
run
is
because
they
were
replaced
by
a
few
big
releases.
Had
these
small
films
adopted
the
film
auctioning
idea,
they
would've
been
more
successful."
Slated
to
release
on
September
13,
Anukshanam
features
Vishnu
Manchu,
Revathi,
Navdeep
Tejaswi
Madivada
and
Madhu
Shalini
in
important
roles.
The
film
will
run
in
theatres
without
an
interval.