Telugu cinema's renowned filmmaker Dasari Narayana Rao, who has backed the auctioning idea of Ram Gopal Varma, feels it will revolutionise the state of film distribution in the industry. Varma's forthcoming Telugu thriller Anukshanam was sold to distributors through film auctioning.
Talking about the auctioning of the film Dasari Narayana Rao said, "I was initially hesitant about the idea of film auctioning, but now, having seen the phenomenal response, I feel it will revolutionise film distribution in our industry. That's why I have decided to support it and I urge producers to embrace it."
However, Dasari feels film auctioning will only work for films with good content. The filmmaker said, "With film auctioning, even a bunch of college students can buy a film. The buyers are not regular film distributors. Therefore, a film with good content has higher chances of being sold through this model."
Dasari Narayana Rao added, "The reason why recent good releases like Geethanjali and Run Raja Run couldn't enjoy a good theatrical run is because they were replaced by a few big releases. Had these small films adopted the film auctioning idea, they would've been more successful."
Slated to release on September 13, Anukshanam features Vishnu Manchu, Revathi, Navdeep Tejaswi Madivada and Madhu Shalini in important roles. The film will run in theatres without an interval.