After Indian films Krrish 3 and Kochadaiiyaan, Telugu comedy-drama Chandamama Lo Amrutham gets a web game titled 'Amrutham - The Game', which will be used as an innovative marketing tool to promote the film, which is based on popular Telugu sitcom Amrutham and the film's director Gunnam Gangaraju says the game will create the much needed pre-release buzz for the film.
Talking about his promotional strategy for Chandamama Lo Amrutham, director Gangaraju told IANS, "How long can we rely on traditional promotional strategy to market our films? Besides reading about a particular film in papers, audiences have to create a bond with the film even before its release. I think that's only possible through a game, which will help create good pre-release buzz as well."
Also produced by Gangaraju, the film features Srinivasa Avasarala, Dhanya Balakrishnan, Harish and Vasu Inturi in the lead roles. Gangaraju added, "We have designed the game in such a way that even the characters in it are named after the characters in the film. By doing so, you are allowing the audience to connect with the characters even before the release of the movie."
Inspired by Temple Run, 'Amrutham - The Game' will see characters running and collecting 'idlis' to earn maximum points.