If you can recall, talking at an event, NTR has made a statement that even Sukumar's flops will have respect. True that! Though his films backfired at the box-office several times, he never failed at winning appreciation from the audiences and the critics.
Now that's quite tricky. You might have a question, whether the box-office isn't the verdict of the audience. Maybe not all the time is our answer. Apparently, Nannaku Prematho's box-office run is almost coming to an end and it has already garnered 50 Cr, which is the highest grosser in NTR's career.
No doubt the figure is huge. But, the film needs to collect more than 54 Cr to be called a hit because of the budget involved in its making and the rates it was sold for. We have learnt that, 80 percent of the film's distributors are yet to enter the profit zone, while the film managed to break even in areas like East Godavari, Overseas and Karnataka.
So, Nannaku Prematho too might end up being called a 'proud flop' in Sukumar's career, even after collecting 50 Cr at the box-office. Isn't this box-office thing quite crazy? Well! We think so too, but after all, entertainment is a business.
Though Sukumar's earlier film 1 Nenokkadine ended up as a disaster at the box-office, it earned him critical acclaim as well as good revenues at the overseas market, which brought him another star hero on board and that's how Nannaku Prematho happened.
We have observed Sukumar has corrected a few of his mistakes in Nannaku Prematho. However, this 'proud flop' tag is still haunting the director. Apparently, only he has to say if it as a boon or bane. But it is clea that the distributors are in risk. Also, tell us in comments what you think about Sukumar's films and the dichotomy.