The heavy rush of big films in the summer race is giving sleepless nights to each of its makers. It is known that Powerstar Pawan Kalyan is going to kick-start the fever with Sardaar Gabbar Singh on 8 April.
Apparently, Allu Arjun is believed to follow him with a gap of two weeks. The highly stuffed mass masala film, Sarrainodu will hit screens on 22 April. With two mega releases coming one after the other, it is inevitable to have a division in the revenues.
Now, Trivikram and Nithiin's A..Aa too, has announced its release date in the summer trail. The makers are aiming to release the film on 6 May to make the most of the holiday season. On the other hand, Mahesh Babu's Brahmotsavam is scheduled for 12 May release and we must notice that the gap between the releases is just a week.
This turns a headache for the distributors and exhibitors in order to grab the theaters. Also, a huge risk is involved, since each one of them needs to make profits, as lumesome amounts were invested.
We should also wait and see how Nithiin will sustain in the race, when the biggest stars like Pawan Kalyan, Mahesh Babu and Allu Arjun are involved. Needless to say, he has the brand name called Trivikram, backing him, to give these stars a tough fight.