Actor-filmmaker Prabhudheva's latest directorial Action Jackson will touch Rs.20 crore soon but trade experts figure the numbers are not overwhelming for the "routine and hackneyed" movie.
"It earned Rs.19 crore in two days. It was made on a budget of about Rs.75 crore and considering that, the film should've done better. Those who like Prabhudheva kind of films have mostly gone for it, but not everyone," Rajesh Thadani of Multimedia Combines told.
Prabhudheva is known for making massy films like R... Rajkumar and Rowdy Rathore.
Trade expert Komal Nahta tweeted, "#ActionJackson is too routine and hackneyed. Meant for masses, not for classes."
Sulemani Keeda, an indie comedy, also hit the screens along with the star-packed Action Jackson, but it also failed to earn big at the Box Office.
"#SulemaniKeeda is cute. Meant for people looking for different cinema. Commercial prospects are weak," Nahta tweeted.
Action Jackson hasn't got good response from critics and only word-of-mouth spread by Ajay Devgn's and Sonakshi Sinha's fans will make the film fare.
The latest Hindi movie is not a remake of Telugu movie Dookudu as per records in the media. Action Jackson is a original film directed by Prabhu Deva.