Thursday,
July
19,
2007
Before
becoming
Miss
India
World
and
later
becoming
Miss
World
2000
Priyanka
had
walked
the
ramp
as
a
model
and
that
made
her
a
great
choice
for
Madhur
Bhandarkar's
next
project
that
dwells
on
the
darker
side
of
a
career
in
modeling.
The
film
titled,
'Fashion
Show:
The
Ugly
Side
of
Beautiful
People',
is
being
bankrolled
by
UTV
with
whom
Priyanka
recently
signed
a
three-film
contract
worth
Rs.4
to
5
crore.
Also
in
the
film
is
Kangna
Ranaut,
who
has
the
looks
and
demeanor
of
a
model
and
with
whom
UTV
has
a
similar
three
film
contract.
Under
the
UTV
contract
both
Priyanka
and
Kangna
enjoy
artistic
freedom
and
the
two
decided
to
sign
up
only
because
they
felt
the
roles
suited
them
well.
Many
supermodels
are
also
expected
to
feature
in
the
film
though
Priyanka
Chopra
will
play
the
lead.
Madhur
Bhandarkar,
who
has
so
far
done
low
budget
critically
acclaimed
films
like
Chandni
Bar,
Page
3,
Corporate
and
Traffic
Signal
in
the
recent
past,
is
venturing
into
the
big
league
with
Fashion
which
is
budgeted
at
Rs
20
crore.
Madhur
has
yet
to
finish
the
first
screen
play
and
is
understandably
reluctant
to
talk
about
the
cast
or
the
roles.
The
film
is
expected
to
hit
the
floors
on
September
15
and
lavish
runways
are
being
erected
at
Nitin
Desai's
Studios
in
Karjat.
Rohit
Bal
has
been
signed
up
as
the
fashion
consultant
for
the
film
and
will
also
make
a
special
appearance
in
the
film.