Thursday, June 28, 2007
Remember the war between Yash Raj productions and multiplex owners? Yash Raj had put terms and conditions and wanted a larger share of the profit multiplexes earn from their films.
To the curtesy of this clash, Fanaa was not released in many multiplexes and PVR multiplexes are still not showing Yash Raj's films. But the table seems to be turned now and five out of six multiplex owners of Kolkata are not playing the Jhoom Barabar Jhoom in the second week! Due to dissapointing response they are finding it difficult to run the film with the terms that are being offered by Yash Raj.
Now that two of Yash Raj's film has not fared well like Tara Rum Pum and Jhoom Barabar Jhoom, this ruler of Indian film industry will have to come in terms of the situation and adjust while dealing with the multiplex owners and others not just be autocratic and give importance to others thoughts also. Tara Rum Pum was above average just because of the Yash Raj name and let's see what's in store for Jhoom Barabar Jhoom as box office results will come soon.