Bollywood actor John Abraham thinks that Bollywood follows set templates during promotions of the films, which are often ineffective.
In an interview to a news agency, John said, "I believe that if your film is good, it'll work, if it's not good, it'll not work, like when it doesn't connect in a way. I just feel that the most important thing is word of mouth. So whatever we say about the film, I think it's the film that has to speak for itself.''
"Like in advertising, there is a saying that 50 per cent of what we spend on advertising is waste, but we don't know what 50 per cent. Similarly, during promotions, we don't know what is effective and what is not effective. We follow a set template which, according to me, is very ineffective," John said.
When asked about promotions getting hectic, John told, "It's hectic if you're wasting your time; if you're enjoying it, it's not hectic. Varun and me have two different takes on it. Varun loves going out there and pushing it.''
"We are complete opposites, but that's why we get along so well. If I am busy somewhere then Varun will go there and promote, and if he is busy, I promote. It's a very unsaid relationship that we have and the audience understands, they see us and feel that the pair is special, fun, easy and not even forced," John added.