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      Abhay Deol Asks If Indian Celebrities Will Stop Endorsing Fairness Creams Now

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      The debate on celebrities endorsing fairness creams in India has been raging on for five years. Actor Abhay Deol recently brought up the issue, and it seemed to take prominence in light of the recent racial killing of George Floyd. In a lengthy, persuasive post, Abhay asked if Indian celebs would stop endorsing fairness creams now.

      Abhay: Will Indian Celebs Stop Endorsing Fairness Creams?

      Abhay took to his Instagram handle to write, "Do you think Indian celebrities will stop endorsing fairness creams now."

      He continued to talk about how the blatant term 'fairness creams' have changed over the years to make it more 'palatable'. "Overall analysis. Fairness creams in India have evolved over the years, from being fairness creams to now using euphemisms like 'skin brightening/ whitening', or 'lightening creams'. Most brands no longer want to be associated directly with being termed as 'fairness creams'. So now we have brands selling 'HD glow', 'White beauty', 'white glow', 'fine fairness', and so on," he wrote.

      Abhay continued, "Over the years these companies have turned their attention towards the Indian Men, who are now trying to be 'fair and handsome', and have dedicated power white ranges for them too," and went on to add brand specific data. Abhay has questioned fariness creams endorsements earlier too.

      View this post on Instagram

      Overall analysis Fairness creams in India have evolved over the years, from being fairness creams to now using euphemisms like “skin brightening/ whitening”, or “lightening creams”. Most brands no longer want to be associated directly with being termed as 'fairness creams’. So now we have brands selling “HD glow”, “White beauty”, “white glow”, “fine fairness”, and so on. Over the years these companies have turned their attention towards the Indian Men, who are now trying to be "fair and handsome", and have dedicated power white ranges for them too. The hunt for fairness: Neutrogena fine fairness: Could not locate it on their global websites but it is available on Amazon and other sellers:https://www.amazon.in/Neutrogena-Fine-Fairness-Cream-SPF20/dp/B00BSPOXMW/ Ponds have a white beauty range: The range includes products like anti-spot fairness cream which is available on affiliate websites like Amazon and Nykaa. On their own website could locate just the White beauty cream. https://www.ponds.com/ph/products/collection/white-beauty/day-cream-for-normal-skin.html* Loreal white perfect day cream: Apparently reduces the melanin level in the skin, gives a rosy appearance to your skin and is suitable for all Indian skin types. "reduce skin darkening and boost anti-spot whitening for a brighter & younger look"https://www.lorealparis.co.in/products/skin-care/day-cream/white-perfect-clinical-day-cream/ Recently, Procter & Gamble skincare brand Olay announced that it will no longer retouch skin in its advertising by 2021 because it reflects an idea of beauty which is almost impossible to achieve. The statement was made during an event in New York. In March 2019, Olay also came up with a creative campaign #FaceAnything with @masabagupta @kubbrasait , @lilly, @bikewithgirl and @_payalsoni_ #Fairandlovely #prejudice #racism #fairskinobsession #fairnesscreams #kalagora #flawlessskin #hdglow #whiteness #complexion #skintone #shades #pearlextracts #microcrystals #ayurveda

      A post shared by Abhay Deol (@abhaydeol) on Jun 5, 2020 at 4:39am PDT

      This is not the first time the actor has shared his opinions on a social topic. He recently questioned the perceived hypocrisy of celebrities who do not speak up for issues happening right at home, but lend their support to a movement happening elsewhere. Without undermining the 'Black Lives Matter' movement, he urged celebrities to see how systemic problems manifest in their own country.

      ALSO READ: Abhay Deol Lashes Out At 'Self-Absorbed' People Who Don't Care Beyond Getting A Perfect Selfie

      ALSO READ: Abhay Deol Calls Out 'Woke Indian Celebs' Supporting Black Lives Matter But Not Migrants Of India!

      Read more about: abhay deol
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