The
Hindi
film
industry
has
undergone
a
change
ever
since
the
outbreak
of
the
Coronavirus
pandemic.
The
new
dynamics
of
business
will
continue
for
the
foreseeable
future,
until
the
pandemic
lasts.
The
most
obvious
change
is
producers
choosing
to
release
their
films
on
OTT
platforms
instead
of
the
big
screens.
Filmmaker
Madhur
Bhandarkar
shared
his
opinion
on
producers
choosing
digital
over
traditional
theatres,
and
asked
why
producers
should
lose
out
on
a
good
deal
in
these
uncertain
times.
In
an
interview
with
Hindustan
Times,
Madhur
said,
"All
these
movies
that
have
been
officially
announced
to
come
on
the
web,
were
made
for
theatres.
OTT
is
the
second
option
for
producers.
Amid
this
coronavirus
situation,
everything
is
in
a
limbo.
There
are
films
that
are
ready
for
release,
but
theatres
aren't
open.
The
producers
have
to
take
a
call
now."
He
asked,
"So,
why
should
the
producers
be
deprived
of
a
good
deal," and
continued,
"There
is
so
much
of
uncertainty
and
producers
don't
want
their
film
to
get
stale.
We
also
don't
know
when
theatres
will
open,
what
percentage
of
occupancy
will
be
allowed,
whether
people
will
be
comfortable
going
to
theatres
or
will
have
the
same
purchasing
power
as
before."
Madhur
further
reasoned
that
the
financial
strain
on
producers
is
enormous,
and
therefore
their
decision
to
opt
for
one
platform
over
another
is
justified.
He
said
that
we
have
to
consider
how
much
capacity
a
producer
has,
to
hold
the
film.
After
calculating
the
risks,
if
they
are
getting
a
reasonable
price,
he
thinks
it's
fine
to
opt
for
web.
At
the
same
time,
he
understands
theatre
owners' point
of
view.
He
said,
"They're
bleeding
as
well,
though
there
are
those
big
films
that
are
being
held.
But,
some
producers
don't
have
holding
power,
so
you've
to
look
at
holistic
manner."
The
Ayushmann
Khurrana
and
Amitabh
Bachchan
starrer,
Gulabo
Sitabo,
and
the
Vidya
Balan
starrer,
Shakuntala
Devi,
were
sold
to
Amazon
Prime
Video
recently.