Ajith Kumar's cutouts, his colourful posters and photos of his family members with good luck wishes will be seen at almost every theatre where his latest movie Arrambam is releasing. It clearly shows the star power of the Thala and it is an indicator of how the movie will be welcomed by his fans. With less than 24 hours for its release, there is a festive atmosphere in Tamil Nadu among cine-goers.
Arrambam is hitting the screens worldwide tomorrow (October 31) and it is having premiere in some foreign countries today (October 30). The whole industry and the fans of Ajith Kumar are desperately waiting for the release of the Tamil film. The advance booking, which was started in Chennai and its suburbs a few days ago, has got fantastic response from viewers as the tickets for first next three days have almost been sold out.
Theatre owners are finding it difficult to meet the demand in spite of dedicating all the screens for Arrambam. Many multiplexes have dedicated all the screens for the Ajith Kumar's flick for the first two days in Chennai. Even in Coimbatore, the scenario is same, says a trader.
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A trader says, "Ajith Kumar fans are doing their best to show their love on their favourite star. From pasting posters to erecting cutouts, they are doing it without the support of any organisation."
Poojas For Arrambam Success
"Some of the crazy fans even are performing poojas at popular temples to ensure the success of Arrambam. All they need is a big hit to the credit of Ajith Kumar," the trader adds.
Record Number Of Shows
The shows in Chennai will start early and some of the multiplexes are having above 75 shows of Arrambam on the release day. Mayajaal is having 91 shows on the first day.
Digital Discs/Physical Prints Dispatched
The overseas digital discs and physical prints have landed in some foreign countries and it was despatched from Chennai lab on October 28.
Biggest Opening Expected
Looking at the response for advance booking, traders predict that Arrambam is likely to register the biggest opening of Tamil films in 2013.
The response from the international audience have also been phenomenal. In some countries, the tickets have already been sold.
However in Karnataka, Arrambam will not be screened on November 1 due to the Kannada Rajotsava. On this day, non-Kannada movies will not be screened in the neighbouring state.
Arrambam stars Ajith Kumar, Nayantara, Arya and Taapsee Pannu in the lead roles. Kishore, Mahesh Manjrekar, Suman Ranganathan, Atul Kulkarni and others are in the cast.
Vishnuvardhan has directed Arrambam, which is produced by Rajaram. The movie has Yuvan Shankar Raja's music and Om Prakash's cinematography.