The
verdict
is
out.
With
the
Tamil
movie
making
earth-shattering
business
at
the
Box
Office,
Ajith
Kumar
starrer
Arrambam
has
been
declared
a
superhit.
If
you
go
by
the
first
weekend
collections,
the
film,
more
or
less,
is
all
set
to
break
major
records
at
the
collection
centres
in
the
coming
days.
The
success
has
made
the
producer
and
Thala
fans
happy.
It
has
been
a
very
important
movie
for
Ajith
Kumar
as
his
last
movie
Billa
2
was
blasted
for
its
content
and
was
given
poor
ratings
by
critics
and
general
audience.
Released
with
gigantic
expectations,
Arrambam
could
not
have
expected
better
ratings
from
critics
as
they
heaped
praises
on
the
Tamil
movie.
On
the
opening
day,
Arrambam
made
stunning
collections
as
it
raked
in
Rs
8
crore
plus
at
the
Box
Office
in
Tamil
Nadu.
The
following
day,
it
managed
to
get
above
95%
occupancy
in
the
state.
The
weekend
collections
were
no
different
and
the
movie
went
on
to
make
wonderful
business
witnessing
100%
occupancy
in
Chennai.
The
situation
is
same
in
international
arena
as
Arrambam
has
been
well-received
by
audience
in
the
UK
and
US.
So,
the
success
has
made
industry
insiders
to
take
some
lessons
from
it.
What's
working
for
Arrambam
at
Box
office?
Find
it
on
the
slideshow...
Ajith
Star
Power
Ask
any
industry
observer
they
will
point
out
one
factor
-
Ajith
Kumar.
The
star
power
of
Thala
is
evident
with
his
Arrambam
getting
thunderous
response
at
the
Box
Office
in
the
first
weekend.
It
is
his
charisma
that
is
attracting
audience.
Good
WOM
No
matter
who
is
in
the
cast,
without
getting
good
word-of-mouth
(WOM),
a
movie
will
not
survive
long
in
theatres.
Arrambam
got
positive
words
from
audience.
Especially,
regular
audience,
other
than
Ajith
fans,
were
impressed
with
the
movie.
It
will
help
the
film
to
make
good
business
at
the
Box
Office.
Ajith
Fans
Well,
we
should
not
forget
the
contribution
of
die-hard
fans
of
Ajith
Kumar
as
they
actively
spread
positive
words
about
Arrambam.
The
success
story
will
be
incomplete
without
mentioning
their
efforts
to
set
trends
on
social
networking
sites.
Festival
Time
The
timing
of
a
movie
release
will
have
a
huge
impact
on
its
collections.
Ajith
Kumar's
Arrambam
is
the
clear
example
for
it
as
the
festival
time
played
a
crucial
role
in
its
success
at
the
Box
Office.
The
turn
out
will
be
high
during
holidays.
Content
The
factors
mentioned
earlier
might
pull
the
crowd
for
a
certain
time,
but
the
fate
of
the
movie
will
be
decided
by
the
strength
of
the
content.
If
the
movie
is
good,
it
will
have
a
long
run
at
theatres,
else
it
will
cease
to
exit
in
no
time.
Even
it
is
true
in
Arrambam's
case.
The
Plus
Points
Of
Arrambam
Ajith's
stylish
avatars,
his
acting,
storyline
and
background
score
are
the
highlights
of
Arrambam.
Cast:
Apart
from
Ajith
Kumar,
Nayantara,
Arya
and
Taapsee
have
played
key
roles
in
Arrambam.
Mahesh
Manjrekar,
Kishore
and
Atul
Kulkarni
are
in
the
supporting
cast.
Tech
Team
Arrambam
produced
by
Rajaram
has
Yuvan
Shankar
Raja's
music.
The
background
is
brilliant
and
three
songs
are
good.
Cinematography
by
Om
Prakash
is
outstanding
and
Sreekar
Prasad's
editing
is
neat.