Gone are those days when movie lovers walked into cinema halls without knowing what to expect from the movie they were about to watch. The best they could do was to wait for the review from people walking out of the theatre after enjoying their first day first show.
Thanks to the dominance of internet and social media, the entire world today is fed with live updates on how a movie is even before it hits the main screens (premiere shows too, plays a huge part here).
With today's incredible technology, even a non-movie goer is updated with all the information pertaining to movies and hence the decision, whether or not to watch a movie, is made instantly.
Film-makers, who are completely aware of this fact, are put under a lot of pressure as they know that even the slightest of mistakes will find itself under the spotlight on each and every social media platform.
Even movies like Parthiepan's Kathai Thiraikathai Vasanam Iyakkam and Laxman Kumar's Masala Padam highlighted the issues faced by film-makers because of the advent of social media.
Well, it looks like directors and producers have no other option but to embrace the change as the new technology is here to stay and will most likely continue to have an impact on how a movie is made.