Silambarasan
TR
aka
STR's
upcoming
film
Eeswaran
is
making
headlines
before
its
release
on
Pongal
i.e.
January
14,
2021.
Yesterday,
the
makers
of
Simbu-starrer
surprised
everyone
by
announcing
its
OTT
release
on
the
same
day
of
its
theatrical
release.
The
producers
had
announced
that
Eeswaran
will
be
available
on
an
OTT
platform
for
viewers
outside
India.
The
official
handle
of
Madhav
Media
wrote,
"Hey
people
outside
India,
Catch
#Eeswaran
on
@olyflix_
premium
video
on
demand
platform." Well,
their
tweet
created
a
big
storm
amongst
the
theatre
owners
in
Tamil
Nadu,
as
they
expressed
their
disappointment
over
producers'
move.
Theatre
owners
felt
that
OTT
release
of
Eeswaran
might
affect
the
film's
business
in
India,
as
piracy
sites
would
get
a
clear
print
of
the
film
and
upload
it
on
their
respective
sites.
The
general
secretary
of
Tamil
Nadu
Theatres
Association,
Rohini
Panneerselvam
sent
a
message
to
theatre
owners.
The
message
reads,
"We
heard
an
unfortunate
news
this
evening,
and
after
a
discussion,
we
have
come
to
the
following
decision.
They
have
announced
that
they
will
releasing
Eeswaran
on
OTT
on
the
same
day
of
its
release.
So,
I
sincerely
request
everyone
to
tell
them
that
you
do
not
have
an
intention
to
screen
their
film.
This
is
a
fight
for
our
survival.
If
we
agree
to
this,
every
film
will
take
this
route.
They
have
said
it
is
only
in
countries
outside
India,
but
even
then,
this
will
affect
(business)
in
India.
So,
even
if
you
have
entered
into
an
agreement,
do
not
worry.
The
association
will
handle
this.
So,
I
request
you
to
please
tell
them
we
won't
cooperate."
After
the
association's
message,
the
makers
immediately
postponed
Eeswaran's
OTT
release.
They
informed
fans
on
Twitter
and
wrote,
"Considering
the
request
from
TN
theatre
association
&
to
ensure
that
the
theater
experience
is
not
compromised,
we
had
to
take
the
unfortunate
call
to
hold
the
release
of
#Eeswaran
on
@olyflix_
over
PVOD.
Hope
TN
Theatre
Association
supports
us
by
increasing
the
no.
of
screens."