A
format
based
on
the
evolved
language
of
the
new
age
India,
a
show
that
beautifully
captures
the
country’s
biggest
dreams,
a
golden
opportunity
to
win
crores
and
a
superstar
host
who
is
known
to
rule
million
hearts.
It
cannot
get
any
bigger
than
this!
COLORS,
India’s
leading
Hindi
General
Entertainment
Channel,
known
to
be
an
industry
pioneer
in
presenting
pathbreaking
content,
is
set
to
launch
its
first-ever
visual-based
quiz
show,
BYJU’S
present,
The
Big
Picture-
Ek
Anokha
Quiz
Show.
After
entertaining
his
fans
and
admirers
across
the
world
and
winning
many
accolades
for
his
remarkable
performances,
Bollywood
superstar
and
youth
icon
Ranveer
Singh
gears
up
to
make
his
television
debut
as
the
host
of
the
show.
Format
owned
by
ITV
Studios
Global
Entertainment
B.V.,
The
Big
Picture
will
be
aired
in
India
in
association
with
Banijay
Asia
and
SKTV.
Get
ready
to
unlock
your
Taqdeer
as
The
Big
Picture
premieres
on
October
16,
2021,
at
8
pm
and
air
every
Saturday
–
Sunday
on
COLORS
and
stream
on
Voot
and
Jio
TV.
Talking
about
the
show,
Ranveer
Singh
said,
“I
have
been
eagerly
waiting
for
'The
Big
Picture’
to
commence
as
it
brings
to
India
its
first-ever
visual-based
quiz
show.
And
I
am
happy
that
it
is
finally
here!
We
have
been
earnestly
preparing
for
this
show
for
a
long
time,
and
I
can’t
wait
for
the
audience
to
play
along
and
be
a
part
of
this
unique
proposition.
The
format
of
the
show
will
allow
me
to
closely
interact
with
the
audience
which
makes
it
even
more
special.
I
truly
believe
that
this
exciting
new
journey
will
be
packed
with
a
multitude
of
emotions,
and
I
am
looking
forward
to
it."
Speaking
about
the
show,
Nina
Elavia
Jaipuria,
Head
of
Hindi
Mass
Entertainment
and
Kids
TV
Network,
Viacom18,
said,
"At
COLORS
we
strive
to
raise
the
bar
of
entertainment
for
the
audience
with
our
variety
of
offerings.
Whether
it
is
introducing
homegrown
properties
or
adapting
international
formats,
we
push
the
envelope
of
innovation
to
give
the
best
of
fiction
and
non-fiction
shows
to
our
viewers.
Staying
true
to
our
promise,
we
are
proud
to
present
India’s
first
ever
visual-based
quiz
show
-
"The
Big
Picture".
Our
audiences
are
ever-evolving,
and
consuming
innovative
audio-visual
content
has
become
an
integral
part
of
their
lives.
The
Big
Picture
is
a
befitting
proposition
as
it
gives
an
opportunity
to
answer
visual-based
questions
and
win
real
big.
We
are
delighted
to
have
BYJU’s
as
our
presenting
sponsor
on
the
show
and
look
forward
to
a
great
partnership.
We
are
excited
to
kick
off
the
festive
season
on
a
high
note
with
the
launch
of
two
big
properties
-
Bigg
Boss
and
The
Big
Picture
to
keep
the
momentum
going.”
After
receiving
recognition
globally
for
its
innovative
and
unique
proposition,
The
Big
Picture
gears
up
to
create
waves
in
India.
A
next-generation
quiz
show
based
on
knowledge
and
visual
memory,
allows
the
contestants
to
answer
12
visual
based
questions
and
stand
a
chance
to
win
the
jackpot
of
5
crores.
Once
the
picture
appears
on
the
screen,
the
contestants
will
get
multiple-choice
options
to
give
the
correct
answer.
They
will
get
60
seconds
to
hit
the
buzzer
and
commit
to
an
answer
and
for
every
correct
response,
they
will
get
an
opportunity
to
win
big.
The
key
element
of
the
show
is
'India
Waale’
and
and
'Ghar
Waale’
lifeline
that
the
players
can
opt
for.
Through
the
'India
Waale’
lifeline,
the
viewers
can
participate
from
the
comforts
of
their
home
in
real-time
by
logging
on
to
the
Voot
Select
app
and
win
a
substantial
share
of
the
player’s
prize
money.
When
any
player
opts
for
the
'India
Waale’
lifeline,
the
first
individual
out
of
the
'India
Waale'
panel
to
answer
correctly
will
be
chosen
to
partner
with
the
player
and
win
a
25%
percentage
of
the
winning
amount.
For
'Ghar
Waale’
lifeline,
the
contestant
can
seek
help
from
their
family
and
friends
to
give
the
correct
answer.
Additionally,
the
viewers
can
also
participate
and
win
money
with
the
Weekend
and
Weekday
play-along
on
Voot
app.
In
every
episode,
Ranveer
Singh
will
ask
a
question
and
users
will
have
to
submit
their
answers
on
Voot
app.
Lucky
winners
shall
stand
a
chance
to
win
money.
For
Daily
play-along,
a
new
question
will
appear
on
the
Voot
app
daily
giving
the
audience
a
chance
to
win
money
throughout
the
week
as
well.
Speaking
about
the
show
Manisha
Sharma,
Chief
Content
Officer,
Hindi
Mass
Entertainment,
Viacom18,
said,
“As
individuals,
our
visual
memory
is
one
of
our
biggest
strengths
and
pictures
are
considered
as
the
most
impactful
medium
of
communication.
People
today
consume
and
reciprocate
well
to
any
visual-based
content
and
the
concept
of
The
Big
Picture
is
based
on
this
insight.
It
is
a
new-age,
contemporary,
and
never
seen
format
that
will
give
the
audience,
playing
from
the
studio
and
from
the
comforts
of
their
home,
an
opportunity
to
answer
questions
based
on
pictures
and
walk
away
with
the
prize
money.
To
take
the
show
to
the
next
level,
we
have
the
biggest
superstar
of
the
nation,
the
talented
and
powerhouse
of
energy
Ranveer
Singh,
as
the
host.
With
this
highly
engaging
format,
we
hope
that
the
viewers
not
only
watch
the
show
but
also
participate
and
make
it
a
huge
success.”
Deepak
Dhar,
CEO,
Banijay
Asia
said,
"Our
collaboration
with
COLORS
for
the
internationally
acclaimed
title
'The
Big
Picture'
brings
forward
an
intriguing
format
moulded
as
per
the
Indian
mindset
and
milieu.
At
Banijay
Asia,
our
constant
aim
is
to
introduce
formats
and
narratives
that
are
fresh,
engaging
and
entertaining.
It
is
with
great
anticipation
that
we
launch
'The
Big
Picture',
adding
yet
another
enthralling
show
to
our
library."
Nadim
Koreishi,
CEO,
SKTV
said,
"We
are
creating
a
great
experience
for
the
audience
who
is
now
exposed
to
all
kinds
of
entertainment.
Introducing
new
formats
is
our
way
of
approaching
growth
at
SKTV.
The
Big
Pictures
adds
a
fresh
layer
of
excitement
to
screens
and
with
the
electrifying
presence
of
Ranveer
Singh,
we're
very
excited
for
this
launch."
Atit
Mehta,
Marketing
Head,
BYJU'S
said,
“The
Big
Picture
is
a
one-of-a-kind
game
show
that
tests
contestants’
knowledge
and
visual
memory.
The
show
is
all
set
to
nurture
millions
of
dreams
across
the
country
and
as
brand
partners,
we
hope
to
celebrate
the
spirit
of
Indians
and
also
inspire
a
love
for
learning.”
Ayesha
Surty,
SVP
licensing
at
Global
Entertainment,
ITV
Studios
said,
“Big
congratulations
to
the
team
at
Viacom
18
and
COLORS
TV
on
bringing
this
compelling
format
to
life,
in
the
form
of
The
Big
Picture
India,
hosted
by
the
enigmatic
Ranveer
Singh.
Audiences
are
going
to
love
this
fast
paced,
highly
engaging
show
that
promises
to
bring
the
excitement
back
to
televisions
screens
everywhere."
COLORS
has
devised
a
360-degree
multiscreen,
multicity,
high
investment
campaign
spreading
across
the
length
and
breadth
of
the
country
to
build
visibility
and
awareness
of
the
show.
Various
marketing
and
digital
mediums
have
been
tapped
innovatively
to
do
the
same.
A
high-frequency
promo
campaign
will
run
across
network
and
non-network
channels,
Local
Cable
channels
and
major
DTH
service
operators.
High
impactful
ads
are
being
planned
in
key
HSM
publications
along
with
an
extensive
Out-of-Home
campaign
on
Billboards,
Bus
Shelter,
Radio
Cabs,
Railway
and
metro
stations,
auto
rikshaws
and
tempos.
On
the
digital
front,
innovative
campaigns
like
The
Big
Picture
Ki
Paathshala
and
#TaqdeerKiTareekh
will
be
carried
out
on
the
OTT
platforms,
social
media,
Voot
and
Jio
TV.
In
the
launch
week,
the
audience
will
also
get
a
personalized
invite
to
watch
the
show
from
Ranveer
Singh
using
AI
technology.
As
a
part
of
the
influencer
outreach,
COLORS
has
roped
in
notable
social
media
personalities
and
artists
to
bring
alive
the
concept
of
The
Big
Picture
by
posing
against
popular
monuments
and
iconic
locations
across
various
cities.
With
this
extensive
and
innovative
campaign,
the
channel
aims
to
optimize
impact
and
reach.
Come
join
Bollywood’s
favourite
Ranveer
Singh
in
this
'Tasveer
se
taqdeer
tak’
ka
khel!
BYJU’S
presents
The
Big
Picture
will
air
starting
16th
October
2021
onwards
every
Saturday
and
Sunday
at
8
pm
only
on
COLORS,
Voot
and
Jio
TV.