The brand, Aamir Khan, ensured ample shows at plexes throughout the country. The business showed a jump towards evening shows [90% to 100%; superb] and the night shows are packed at many places in advance/block bookings at prime locations. The opening weekend is expected to be extra-ordinary since Sunday is a national holiday (15 August).
The film is a profitable venture for its producers, even if one doesn't add the revenue generated from theatrical avenues. The cost of production is approx. Rs. 6 cr. (excl. P. & A.) and the makers have already recovered Rs. 8 cr. from Satellite Rights and Rs. 2 cr. from Music Rights. The revenue generated from India theatrical, entire Overseas and Home Video is only going to add to the profits.