Despite
the
absence
of
any
known
stars,
the
rural
theme
and
a
difficult
language
to
comprehend
(for
a
few
circuits
especially),
Peepli
Live
embarked
on
a
decent
start
in
morning
and
noon
shows
at
several
screens,
but
showed
a
healthy
increase
with
every
show.
In
fact,
a
section
of
the
industry
was
skeptical
about
its
performance
at
single
screens,
but
the
single
screens
also
showed
an
escalation
gradually.
The
brand,
Aamir
Khan,
ensured
ample
shows
at
plexes
throughout
the
country.
The
business
showed
a
jump
towards
evening
shows
[90%
to
100%;
superb]
and
the
night
shows
are
packed
at
many
places
in
advance/block
bookings
at
prime
locations.
The
opening
weekend
is
expected
to
be
extra-ordinary
since
Sunday
is
a
national
holiday
(15
August).
The
film
is
a
profitable
venture
for
its
producers,
even
if
one
doesn't
add
the
revenue
generated
from
theatrical
avenues.
The
cost
of
production
is
approx.
Rs.
6
cr.
(excl.
P.
&
A.)
and
the
makers
have
already
recovered
Rs.
8
cr.
from
Satellite
Rights
and
Rs.
2
cr.
from
Music
Rights.
The
revenue
generated
from
India
theatrical,
entire
Overseas
and
Home
Video
is
only
going
to
add
to
the
profits.
Story first published: Saturday, August 14, 2010, 13:32 [IST]