Emraan
Hashmi's
latest
outing
Ek
Thi
Daayan
starring
Konkona
Sen
Sharma,
Kalki
Koechlin
and
Huma
Qureshi
in
female
leads,
opened
to
good
response,
but
has
failed
to
show
improvement
on
the
following
days.
The
horror
movie
has
done
an
average
collection
at
the
Indian
Box
Office
in
the
first
week
of
its
release.
Its
seven
days
business
is
not
up
to
the
mark
of
the
hype
surrounding
the
film,
prior
its
release.
Ek
Thi
Daayan
registered
good
amount
of
occupancy
at
multiplexes
in
metros,
but
its
business
was
lower
than
expected
in
mass-dominated
circuits.
The
movie
received
rave
reviews
from
film
critics
and
a
positive
word
from
movie
buffs.
But
these
aspects
did
not
reflect
much
on
its
collection.
So,
the
movie
ended
the
first
weekend
with
an
earning
of
Rs
17.10
crores
nett
at
the
domestic
Box
Office.
The
business
of
Ek
Thi
Daayan
dropped
considerably
on
Monday
and
it
continued
to
collapse
throughout
the
week.
The
movie
did
not
perform
to
its
optimum,
despite
getting
positive
word
of
mouth.
On
the
weekdays,
the
film
has
collected
approximately
Rs
7
crores
nett,
taking
its
seven
days
domestic
total
to
Rs
25.80
crores
nett.
However,
this
week's
new
releases
-
Hindi
movie
Aashiqui
2
and
English
film
Iron
Man
3
have
opened
to
a
bumper
start
at
the
desi
Box
Office.
Trade
experts
feel
that
these
flicks
would
send
down
the
business
of
Ek
Thi
Daayan
further
in
the
second
weekend.
Stay
locked
to
this
place
to
know
how
the
Emraan
Hashmi
starrer
would
perform
this
weekend.