Among two new Hindi releases, Shuddh Desi Romance has
turned out to be the biggest winner at the Indian Box
Office race in the first weekend. The Sushant
Singh Rajput and Parineeti Chopra starrer has done superb
collection in three days and topped the domestic business chart,
beating its rival Zanjeer starring South Indian Superstar
Ram Charan Teja and Priyanka Chopra in the leads.
Shuddh Desi Romance, which was one of the most-hyped
and highly-promoted films from YRF, released with a limited screen
count (1,050) on September 6. The movie opened to an average
response in the morning shows on Friday, but it went from strength
to strength in the later shows. The film did record breaking
collection at the Indian Box Office on first day, becoming the
biggest opener for Sushant and Parineeti.
The business of Shuddh Desi Romance went up by 20% on
Saturday and it continued to climb the ladder of success on Sunday.
The Sushant Singh Rajput and Parineeti Chopra starrer has collected
Rs 23.27 crores nett at the Indian Box Office in the first weekend.
Its breakup is Rs 6.45 cr on Fri, Rs 7.90 cr on Sat and Rs 8.92 cr
on Sun. Trade analysts feel that it is a fantastic business for a
film with less known stars.
Shuddh Desi Romance is a youth-centric movie. It was
rejected out-right by the film critics for its mindless content and
performances. But the flick was successful in impressing the film
goers, who spread a positive word of mouth, making it a grand
success. It should be mentioned here that the maximum portion of
its viewers were aged between 20 and 25 years.