Among
two
new
Hindi
releases,
Shuddh
Desi
Romance
has
turned
out
to
be
the
biggest
winner
at
the
Indian
Box
Office
race
in
the
first
weekend.
The
Sushant
Singh
Rajput
and
Parineeti
Chopra
starrer
has
done
superb
collection
in
three
days
and
topped
the
domestic
business
chart,
beating
its
rival
Zanjeer
starring
South
Indian
Superstar
Ram
Charan
Teja
and
Priyanka
Chopra
in
the
leads.
Shuddh
Desi
Romance,
which
was
one
of
the
most-hyped
and
highly-promoted
films
from
YRF,
released
with
a
limited
screen
count
(1,050)
on
September
6.
The
movie
opened
to
an
average
response
in
the
morning
shows
on
Friday,
but
it
went
from
strength
to
strength
in
the
later
shows.
The
film
did
record
breaking
collection
at
the
Indian
Box
Office
on
first
day,
becoming
the
biggest
opener
for
Sushant
and
Parineeti.
The
business
of
Shuddh
Desi
Romance
went
up
by
20%
on
Saturday
and
it
continued
to
climb
the
ladder
of
success
on
Sunday.
The
Sushant
Singh
Rajput
and
Parineeti
Chopra
starrer
has
collected
Rs
23.27
crores
nett
at
the
Indian
Box
Office
in
the
first
weekend.
Its
breakup
is
Rs
6.45
cr
on
Fri,
Rs
7.90
cr
on
Sat
and
Rs
8.92
cr
on
Sun.
Trade
analysts
feel
that
it
is
a
fantastic
business
for
a
film
with
less
known
stars.
Shuddh
Desi
Romance
is
a
youth-centric
movie.
It
was
rejected
out-right
by
the
film
critics
for
its
mindless
content
and
performances.
But
the
flick
was
successful
in
impressing
the
film
goers,
who
spread
a
positive
word
of
mouth,
making
it
a
grand
success.
It
should
be
mentioned
here
that
the
maximum
portion
of
its
viewers
were
aged
between
20
and
25
years.