"Jannat has been rock steady even on the weekdays which is big considering the fact that majority of films do see a dip on Mondays/Tuesdays regardless of how big a weekend may have been", beams Mukesh Bhatt who is throwing a success party for his friends and well wishers today evening in Mumbai.
Considering the fact that IPL is active on all the days, Jannat has still managed to defy the challenge.
"True, it wasn't the case of a one off one day international which comes and goes. Here we are fighting it out evening after evening and still emerging victorious. The film is making money for everyone involved and at Vishesh Films we have yet again managed to balance commerce with content."
Talking about money, as per Mukesh Bhatt the film has done quite well in international markets as well. "Over the weekend, the film has earned 50,000 pounds in UK, 35,000 dollars in US and 400,000 Dirhams in Abu Dhabi. These are huge numbers which make Jannat as Emraan Hashmi's biggest overseas success", says Bhatt about his protege.
Closer home too the collections seem to be progressing on an electrifying note. "Because the film hasn't seen a drop over the weekdays, we are looking at first week's collections of Rs. 20 crores net. Since the weekend itself threw around Rs. 12-14 crores, Rs. 20 crores is pretty much achievable now. For a small film like Jannat, these numbers take it to the hit category right away in one week flat", says Mukesh Bhatt with a wide grin.
Getting sentimental about the young blood which has come together for Jannat, he says, "In the industry it is very difficult for newcomers to be able to make an impact. They have to slog and strive to get noticed with so much of cut throat competition around. This way I am happy for my boys Emraan Hashmi, Kunal Deshmukh (director) and Vishesh Bhatt (story/screenplay writer) who worked with so much of enthusiasm to make sure that they together make Jannat a success. And look at the way they have managed to accomplish this!"