A good start to the year is very important to the industry as it sets up a good pace for the rest of the year. The distributors had dropped their shoulders after the failure of CC2C but Emraan provided them the much needed relief. Raaz The Mystery Continues not only fetched a good start in the metros and multiplexes but also impressed the audience in the small towns and single screen theatres.
This is not the first time that Emraan has delivered when the Box Office business was down. His last movie Jannat had released during the Indian Premiere League and become a hit although experts has predicted it to fail due to the IPL. Jannat had given the boost to the Box Office when it needed it most last year.
In spite of all these Emraan remains one of the most underrated stars in Bollywood. He has never made it to the top list of Khans, the Akshay Kumars, the Roshans and Bachchan even though he has time and delivered at the Box Office. Perhaps his serial kisser image makes sure that he is not part of dud projects. Whatever the reason may be Emraan has delivered when it mattered most for the industry.