Aamir
Khan
needs
no
introduction.
Whatever
he
does,
from
acting
to
direction
to
production,
he
is
perfect.
There
is
no
doubt
in
anyone's
heart
about
a
film
when
Aamir
is
a
part
of
it.
This
was
best
proved
when
we
got
to
know
that
his
upcoming
film,
Peepli
Live
was
offered
Rs.
10
crores
only
for
satellite
rights
by
a
television
channel.
Surprisingly
the
total
cost
of
the
film
did
not
even
touch
the
offered
amount.
Well,
that's
the
confidence
that
the
industry
has
on
Aamir.
When
Aamir
shows,
the
world
shuts
up
and
just
sees
to
what
he
has
in
store.
The
same
thing
happened
when
he
was
promoting
his
upcoming
film
Peepli
Live.
He
has
always
come
up
with
new
tricks
to
promote
each
of
his
film,
this
time
it
was
a
prank,
on
himself.
The
promo
screens
a
journalist
reporting
from
a
village
called
Peepli
about
the
film.
The
reporter
is
standing
in
front
of
a
stall
selling
chips
and
biscuits,
which
are
named
Gajni
and
Amir
Khan,
and
having
Aamir's
Ghajini
picture
on
them.
The
paradox
of
the
scene
was
that
both
the
words
were
spelt
wrong.
The
reporter
reports
live
from
the
village
Peepli
by
creating
a
satire
on
camera,
telling
that
it
is
the
time
to
see
whether
the
film
will
become
a
hit
or
not.
If
not
then
Aamir
will
live
his
life
selling
wafers
and
biscuits
bearing
his
name.
That
would
be
the
only
way
left
for
his
earning.
After
the
reporter
has
done
with
his
reporting,
the
scene
shifts
to
the
reporter
conversing
with
the
shop
keeper
telling
him
that
Aamir
has
gone
mad
to
make
such
a
film
called
Peepli
Live.
He
added
that
it's
not
a
joke
to
make
a
historic
film
like
Lagaan
everyday.
This
kind
of
film
is
done
once
in
a
decade.
This
promo
may
poke
fun
on
Aamir
but
at
the
same
time
it
is
poking
fun
on
today's
media,
that
reports
anything
about
a
movie
even
if
nothing
is
known
about
it.
This
promo
was
also
shot
in
the
same
village
in
Bhopal
where
the
movie
was
shot.
The
idea
of
the
unique
promotion
of
the
film
did
not
strike
the
mind
of
its
makers
out
of
the
blue.
When
Ausha
Rizvi,
the
director
of
the
film,
was
shooting
in
the
village
outside
Bhopal,
they
came
across
villagers
who
were
actually
selling
wafers,
biscuits
and
chips
bearing
the
name
of
Gajini
and
Amir
Khan.
This
was
where
they
thought
of
making
a
promotional
video
for
the
film.
Peepli
Live
is
a
film
which
is
a
satire
about
the
society.
It
humorously
speaks
about
the
growing
gap
between
the
urban
and
the
rural
India.
The
humour
in
the
film
starts
when
a
farmer
(Rajpal)
decides
to
commit
suicide
in
order
to
get
government
compensation
to
feed
his
family.
Aamir,
who
got
angry
when
one
of
his
marketing
person
referred
the
film
Peepli
Live
as
a
small
film,
proves
that
big
or
small
does
not
matter
for
this
man
-
what
matters
is
the
quality.
Peepli
Live
with
its
humorous
script,
bang
on
talking
about
the
biggest
problem
of
our
society.
Though
farmer
suicide
is
a
small
part
of
the
film
from
where
the
satire
on
the
society
starts,
it
cannot
be
forgotten
that
it
is
one
of
the
biggest
loop
holes
in
our
system.
Aamir
seems
to
be
very
happy
about
the
film
and
is
quiet
satisfied
with
its
promotion.
This
is
proved
with
his
time
to
time
twitting.
Aamir
is
very
well
using
the
social
networking
site
to
promote
his
forthcoming
production
Story first published: Friday, July 2, 2010, 12:49 [IST]