Well,
by
now
we
have
read
and
heard
about
how
Aamir
Khan's
Midas
touch
ensured
that
Peepli
Live
turned
into
a
success.
However,
what
is
not
being
spoken
about
is
that
the
movie
is
a
success
primarily
on
the
basis
of
all
the
eyeballs
that
it
gained
in
it's
first
three
days.
Nothing
wrong
with
that,
after
all
what
matters
is
whether
audience,
industry
and
trade
benefited
from
a
film's
release
or
not.
In
that
aspect,
the
fact
is
that
yes,
Peepli
Live
did
give
something
to
everyone.
But
then
the
truth
also
remains
that
despite
all
the
media
hype,
terrific
reviews
and
very
good
word
of
mouth,
Peepli
Live
exhausted
it's
target
audience
in
the
very
first
three
days
itself.
Post
that,
the
film
did
see
a
fall
over
the
weekdays
and
hasn't
quite
turned
out
into
an
event,
something
which
was
being
perceived
before
and
around
its
release.
Result
is
collections
in
the
tune
of
22
crore
which
is
terrific
by
all
means
but
not
quite
looking
at
adding
something
further
substantial
that
would
make
it
look
like
a
'lambi
race
ka
ghoda'.
In
this
aspect,
Aamir
Khan
has
played
a
smart
game.
While
art
house
cinema
like
this
normally
sees
a
select
release
and
then
stays
consistent
at
box
office
week
after
week,
Aamir
treated
Peepli
Live
as
just
commercial
outing
and
ensured
that
there
was
enough
audience
that
was
gained
in
the
first
3
days
itself.
Nevertheless,
his
production
house
now
has
yet
another
hit
film
to
it's
credit
in
recent
times
(after
Taare
Zameen
Par
and
Jaane
Tu
Ya
Jaane
Naa)
and
all
eyes
would
now
be
on
Dhobhi
Ghaat.
Help
has
flopped
with
absolutely
no
craze
around
it
in
the
urban
centres
at
the
least.
It
did
find
some
audience
in
the
smaller
towns
and
B
&
C
centres,
the
territories
where
such
films
do
work
to
an
extent.
However,
that
by
itself
wasn't
great
enough
either
with
Peepli
Live
hogging
all
the
limelight.
In
any
case,
the
makers
of
Help
have
only
themselves
to
blame.
They
never
promoted
the
film
enough
and
this
Bobby
Deol
and
Mugdha
Godse
starrer
looked
doomed
even
before
the
release.
With
collections
that
failed
to
touch
even
2
crores
mark,
sole
consolation
for
Help
comes
from
the
fact
that
it
is
a
low
budget
flick
which
means
that
the
losses
to
the
investors
would
be
minimal.