The overwhelming response of Aamir Khan's 3 Idiots has meant that
the other two Khans, Salman Khan and Shahrukh Khan are feeling the
heat. The Raj Kumar Hirani directed movie has already grossed Rs.
240 Crores making it the most successful movie in the history of
Bollywood. 3 Idiots has beaten the records of the previous highest
grosser Ghajini which also starred Aamir making him numero uno
actor in the industry.
Aamir's brand value can be well understood from the fact that he
has lived up to all the hype he had created while promoting the
movie with his disappearing act. 3 Idiots which had the widest
release for a Bollywood movie releasing simultaneously in 40
countries has managed to win over the west a territory so far held
strongly by Karan Johar and Shahrukh Khan. 3 Idiots' success has
opened a new chapter in the Khan War.