The
overwhelming
response
of
Aamir
Khan's
3
Idiots
has
meant
that
the
other
two
Khans,
Salman
Khan
and
Shahrukh
Khan
are
feeling
the
heat.
The
Raj
Kumar
Hirani
directed
movie
has
already
grossed
Rs.
240
Crores
making
it
the
most
successful
movie
in
the
history
of
Bollywood.
3
Idiots
has
beaten
the
records
of
the
previous
highest
grosser
Ghajini
which
also
starred
Aamir
making
him
numero
uno
actor
in
the
industry.
Aamir's
brand
value
can
be
well
understood
from
the
fact
that
he
has
lived
up
to
all
the
hype
he
had
created
while
promoting
the
movie
with
his
disappearing
act.
3
Idiots
which
had
the
widest
release
for
a
Bollywood
movie
releasing
simultaneously
in
40
countries
has
managed
to
win
over
the
west
a
territory
so
far
held
strongly
by
Karan
Johar
and
Shahrukh
Khan.
3
Idiots'
success
has
opened
a
new
chapter
in
the
Khan
War.