In recent years, the promotion of a movie will have direct effect on its dynamics at the Box Office. Every filmmaker will make sure that he will shell out a hefty sum on the publicity of their films so that they will reap good prospects from them. Our Superstar Salman Khan's films are not exception to this trend. Despite having huge star power, the actor has spent out heavily on the promotion of his films in the past. But the actor seems to have changed his practice for his latest outing Jai Ho.
Salman Khan has planned to display his humane side to the woo
the audience for his upcoming movie Jai Ho, which is
scheduled to release in theatres across the globe on January 24.
The actor, who used to spend nearly Rs 15 crores on the promotion
of his movies in the past, has decided to cut down this cost by
more than 65% for his latest out. Instead, he had planned to use
that amount on the charity works, which may be another way of doing
publicity of his film.
Eros International, which is the distributor of this Sohail
Khan-directed flick, had initially reserved Rs 16 crores as the
budget for the promotion of Jai Ho. But Salman Khan
reportedly requested Sunil Lulla, from Eros International, to
reduce the budgets for its publicity. This Mumbai-based motion
picture production and distribution company cut short its estimated
budget and made it Rs 6 crores.
Salman Khan has reportedly asked the bosses of Eros
International use the money cut short in the budget of Jai
Ho promotion and other excess amount for charity works. When
most of the Bollywood Superstar are going out of their way to
promote their films, our Sallu Miyan seems to be following Aamir Khan's
Going a step a ahead, he has decided to promote goodwill and
welfare among the underprivileged. If his latest movie Jai
Ho becomes successful at the Box Office, it will be a lesson
for other stars to cut short on the lavish promotional budget in
future. We wish all the success to this super-human being
As part of Jai Ho promotion, Salman Khan appeared on
several popular TV shows like Nach Baliye 6, Bigg Boss 7,
Comedy Nights With Kapil Sharma and Dance India
Dance. Continue to see the photos of the actor with
actress Daisy Shah on various shows.
Salman-Sohail On Bigg Boss 7
Bollywood superstar Salman Khan kick-started the
promotion of Jai Ho much in advance. He showcased the trailer of
the film on Bigg Boss 7 in December. His brother Sohail
Khan was the special guest on this weekend the 'Weekend Ka Wow
Salman Khan On DID
Along with Daisy Shah, Salman Khan appeared on Zee TV's
popular dance reality show Dance India Dance for the
promotion for the movie Jai Ho.
Salman Khan's Entry In Auto-Rickshaw
What surprised the viewers of Dance India Dance was
Salman Khan's entry on the stage. The actor arrived in an
auto-rickshaw. which was decorated just for him. Even more
surprising thing was that he wanted to ride the
Salman-Daisy on Nach Baliye 6
Salman Khan and Daisy Shah were on Nach Baliye 6. He
irritated Shilpa Shetty so much so that he took everyone on a laugh
riot with his naughty acts.
Salman's Humane Side
Salman Khan showed displayed his humane side on Nach
Baliye 6. He gifted his bracelet to physically handicapped
Salman's Takes Raksha On A Ride
On her request, Salman Khan also took contestant Vinod's
partner Raksha on a joyous bicycle ride.
Salman On CNWK
When Salman Khan came on the sets of Comedy Nights
With Kapil, it was nothing less than a laughter riot. Kapil
Sharma, the host of the show, was seen ecstatic and Salman was
ROFLing on the sets. The actor appeared on the show for two
consecutive episodes. He was almost in tears laughing
When Ali Asgar Kissed Salman
It was the most epic moment on Comedy Nights With
Kapil, when Dadi Aka Ali Asgar forcefully landed a kiss on