Speaking at a corporate award function Aamir said "I don't have any recipe. Lot of us often forget that the business we are in by definition is basically selling stories. We have to be different each time. I have to reinvent myself, I have to be different, that's the demand of my job. It's not something that I am thinking and doing," Aamir added "I am attracted to scripts that move me emotionally and when you have such stories to tell, it doesn't matter how unusual it is, people connect to it"