'Just another day in the life of a tiger' is how the Accenture commercials featuring golfer Tiger Woods ends. But the global management consulting, technology services and outsourcing company is having severe head aches explaining just some days in the lives of the ace sportsman. Accenture whose tag line reads 'high performance delivered' is finding it hard to ignore the fiasco in his personal life of their ambassador.
Accenture which has had a long association with Tiger since the last six years is yet to comment on the issue but an alarm has already been sounded. There are already questions being thrown up on how brands endorsed by Woods will get impacted. Considering the fact the Woods pockets around $100 million annually from endorsement brands have a reason to be worried. Apart from Accenture, Tiger Woods also endorses brand like Nike, Gillette and Gatorade.
Tiger Woods' public image got tarnished when he was involved in domestic violence wife Elin Nordegren at his home. The ace golfer later accepted to have cheated his wife claiming to have had extra-marital affairs with cocktail waitress Jaimee Grubbs and nightclub hostess Rachel Uchitel. On his website he had posted "I have let my family down and I regret those transgressions with all of my heart. I have not been true to my values and the behavior my family deserves. I am not without faults and I am far short of perfect. I am dealing with my behavior and personal failings behind closed doors with my family."