» 'Game of Balls' First Adult Film With Awareness on Testicular Cancer
'Game of Balls' First Adult Film With Awareness on Testicular Cancer
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In a first such awareness campaign about testicular cancer, an
Australian advertising agency network and an adult film studio have
inserted a public health message (with demonstration) in a
newly-launched porn film.
In the film titled "Game of Balls", porn star Eva Lovia stops
mid-action and speaks directly to the viewer, demonstrating how to
check for testicular cancer, using her co-star as a prop,
She then points to an onscreen URL playwithyourself.org where
men can learn more about testicular cancer and get help.
The ad agency M&C Saatchi in Sydney worked with leading porn
movie studio Digital Playground and the non-profit Blue Ball
Foundation to do this experiment with "Game of Balls," an X-rated
parody of the movie "Game of Thrones."
Courtesy of Twitter
The porn video was launched on www.digitalplayground.com, one of
the most visited adult video sharing sites among Australian
So far, nearly 200,000 people have visited the site and total
film views have crossed 1.5 million.
"We are overwhelmed with the amount of feedback we have been
getting, from emails to Facebook messages to phone calls from all
over the world," Blue Balls founder Jamie Morgan was quoted as