'Game of Balls' First Adult Film With Awareness on Testicular Cancer
News
oi-IANS
By Ians English
In
a
first
such
awareness
campaign
about
testicular
cancer,
an
Australian
advertising
agency
network
and
an
adult
film
studio
have
inserted
a
public
health
message
(with
demonstration)
in
a
newly-launched
porn
film.
In
the
film
titled
"Game
of
Balls",
porn
star
Eva
Lovia
stops
mid-action
and
speaks
directly
to
the
viewer,
demonstrating
how
to
check
for
testicular
cancer,
using
her
co-star
as
a
prop,
CampaignAsia.com
reported.
She
then
points
to
an
onscreen
URL
playwithyourself.org
where
men
can
learn
more
about
testicular
cancer
and
get
help.
The
ad
agency
M&C
Saatchi
in
Sydney
worked
with
leading
porn
movie
studio
Digital
Playground
and
the
non-profit
Blue
Ball
Foundation
to
do
this
experiment
with
"Game
of
Balls," an
X-rated
parody
of
the
movie
"Game
of
Thrones."
Courtesy
of
Twitter
The
porn
video
was
launched
on
www.digitalplayground.com,
one
of
the
most
visited
adult
video
sharing
sites
among
Australian
men.
So
far,
nearly
200,000
people
have
visited
the
site
and
total
film
views
have
crossed
1.5
million.
"We
are
overwhelmed
with
the
amount
of
feedback
we
have
been
getting,
from
emails
to
Facebook
messages
to
phone
calls
from
all
over
the
world," Blue
Balls
founder
Jamie
Morgan
was
quoted
as
saying.