London
(ANI):
Kylie
Minogue's
Agent
Provocateur
lingerie
advert
has
been
voted
''Best
Cinema
Commercial
Of
All
Time''.
The
advert
features
the
Aussie
singer
riding
a
mechanical
bull
in
her
sexy
underwear.
The
saucy
ad,
called
Proof,
caused
a
bit
of
a
stir
when
it
was
released
in
2001.
The
ad
came
top
of
a
poll
conducted
by
cinema
advertising
sales
house
Digital
Cinema
Media.
"Cinema
is
about
engaging
and
entertaining
the
audience,
and
this
ad
pulls
off
both
elements
perfectly
in
a
fun
and
cheeky
way," the
Telegraph
quoted
Fleur
Castell,
marketing
and
research
controller
for
Digital
Cinema
Media,
as
saying.
"It's
great
to
see
the
top
ads
are
cinema-only
campaigns,
proving
cinema
ads
really
are
the
nation''s
favourite,"
Castell
added.
Steve
Reeves,
who
directed
the
advertisement,
said:
"Creatives
Mick
Mahoney
and
Andy
Amadeo
came
up
with
a
spot
that
was
not
only
specifically
written
for
the
cinema,
but
was
also
very
very
sexy
and
funny,
a
rare
combination."
They
were
great
to
work
with,
ensuring
that
we
came
away
with
a
cinema
ad
that
was
as
confident
as
the
product,"
Reeves
added.
Agent
Provocateur
beat
off
competition
from
the
likes
of
the
Guinness
''Surfer'' advertisement,
Diet
Coke's
''Break''
and
Carling
Black
Label's
''Dambusters''
to
take
the
title.
Top
Ten
Cinema
Advertisements
are:
1.
Agent
Provocateur
''Proof''
(2001)
2.
The
Orange
Gold
Spot
(2008)
3.
Maxell
Tapes
''Break
the
Sound
Barrier''
(1982)
4.
Dunlop
Tyres
''Tested
for
the
Unexpected''
(1993)
5.
Ford
Puma
''Bullitt''
(1997)
6.
Diet
Coke
''Break''
(1994)
7.
Bacardi
''If''
(1991)
8.
Guinness
''Surfer''
(1999)
9.
Carling
Black
Label
''Dambusters''
(1990)
10.
Sony
Bravia
''Balls''
(2005)