Ajith Kumar's Veeram has completely utilised the Pongal occasion as the film has generated a huge revenue from Tamil Nadu. The film, which was released on January 10, is going strong at collection centres.
Veeram was opened up to positive reviews and wonderful opening at Box Office on the release day. The response remained same for the film due to Ajith Kumar factor in the opening weekend. As a result, the film earned above Rs 20 crores in Tamil Nadu alone.
The same momentum has continued post first weekend as the occupancy has been good from Monday (January 13) to Thursday (January 16). Veeram, which had garnered 90%+ occupancy in the opening weekend, saw 80% occupancy in the state on Jan 13.
But on Tuesday, the occupancy reached again to 90% mark due to the Pongal festival. As it was a holiday, the turnout was high. Next two days, Veeram had 75%+ occupancy. Despite facing a huge competition from Vijay's Jilla, Ajith's movie managed to make such a stunning business.
Veeram has collected somewhere around Rs 38-40 crores (gross) at the Box Office. Please note that this is not the official figures and just a prediction from traders.