Industry experts believed launching the game show during the IPL season hurt it in the initial phase. But even with the end of the IPL the TRPs have show no signs of improvement. Also too many celebrity episodes haven't helped the cause as the normal episodes in the show tend be over shadowed by celebrity ones. SRK's divided interest during the IPL made thinks worst for the show.
Shahrukh had an initial contract for 52 episodes out of which 36 episodes have been shot. These are the ones that will be telecast. SRK will be released from contract of shooting the rest 16 episodes. The producers are planning to launch a different game show with Shahrukh early next year.